Is This Blog My New Weekly E-zine?

This week on Tuesday and Thursday I was listening to Alexandria Brown’s last free teleseminar on e-zines. It was kind of a big deal, because she’s the E-zine Queen.

The Tuesday night call was a free course on latest methods and techniques for getting the best results from an e-mail newsletter, or e-zine (electronic magazine). Thursday night there were five or six people (I left the call early so I’m not sure) who use Ali’s ideas and were talking about their results.

The recordings of the calls are available through her blog, the first link above. The Tuesday call is worth downloading and listening to. Thursday’s was more testimonial but there were some specific ideas I heard for people wanting better results from an e-mail newsletter.

I was listening Tuesday night and not hearing much new at first, but suddenly I grabbed a notebook and started taking lots of notes. Ali was giving a lot of “how-tos” and “why-tos” and that sort of thing – specific, useful information.

Then she told us one of the biggest mistakes people make when they decide to start an e-zine is to try to put too much content into each issue. It becomes such a big task they can only publish monthly. She said that’s a bad idea.

Ouch!

My goal has been to publish monthly issues of Chasing Wisdom. I wanted to have several sections and lots of content. Ali recommended taking that much content and breaking it down into one idea per week. That reminded me I initially planned to post one section per week until a month’s issue was fully posted. I haven’t followed that plan, focusing more on getting a month’s issue posted on time.

She was also talking about ways to get more people to opt-in to the e-mail list to get the e-zine. Now there’s where my plan seems to have a huge hole. You don’t have to sign up for my newsletter to get my information. The articles are posted on the web. My newsletter just basically says, “Hey, everybody! My articles are posted!”

On Wednesday I got The Wednesday Minute, which is actually several minutes these days. Alex Mandossian was talking about how he uses a “squeeze page” to get people to give their e-mail address when they navigate to his blog page. It’s a somewhat clever idea, though I’m not sure of the value of an e-mail address given in this way.

But these things got me thinking. (Yikes!) First, I need a weekly e-mail newsletter. Second, I like writing articles for Chasing Wisdom. Third, I don’t think a newsletter that goes out weekly to say, “Hey, another section of my blog-zine is posted” will be very valuable to my business long-term.

I haven’t figured this all out yet. However, I realized that I post here weekly, and I post to my Anything But Marketing! blog weekly. I chart my own journey here, so it’s a record of my discoveries, challenges, struggles, and successes transitioning to a new career. Since I want to work with people discovering and transitioning to creative careers, this information could be useful. The ideas for “telling your story” in Anything But Marketing! are simple and practical. Sounds like an e-mail newsletter to me!

I’m trying to figure out how to integrate or re-arrange or Frankenstein what I’m already doing into a weekly or twice-weekly e-mail newsletter. I really like the idea of having past issues archived on the web, so maybe I’ll post things to my newsletter and then a week or so later archive them. The advantage to signing up would be getting the information earlier.

I might consolidate my blogs to one site by making them sub-pages of a designated site. Haven’t figured that out yet. Obviously, if and when I do make that kind of change, I’ll put it in my newsletter and post it here!

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

Stages of Creative Career Change: Did I Get It Right?

For the past couple of weeks I’ve been brainstorming ways to help some friends in the Fast Track Your Dream program move more quickly through the process of discovering their calling and transitioning to a new career. It led me to put together information from different fields – marketing and psychology – to think about the stages of creative career change.

I sketched out my ideas then filled in some details. Then I went back and refined things to make them clearer. I wound up with a pretty good framework for understanding the process in general steps and knowing what people might need at each step.

The stages I came up with go from (1) dissatisfaction with work but not interested in finding a calling, to (2) wondering if work can be meaningful, to (3) beginning to investigate creative alternatives to a job-in-a-box, to (4) getting clear about the idea of a calling and seeing how to make it into a career, to (5) developing a plan to start a creative career, to (6) implementing the plan, then to (7) mastery of the new career.

So of course I took a look at my own career transition to see where I am.

Great news! As of last week I’ve started the move from Plan Development to Plan Implementation. I know, I know, I’ve been implementing along the way. In my framework people are gathering information and learning things while they develop their plan. I was learning by trying things out, and I kept getting away from the focus of getting a clear plan. Good thing I didn’t have me as a client. I would have driven me nuts!

Next for me come the stages where I get competent at the basics, then over time master my career. Fortunately I get to add new plans and pieces to my business along the way so I will have variety and new challenges, and I’ll go through many of the stages for each new component.

This framework of stages lets me think in terms of helping other people focus their questions, their research, and their effort. It gives them a way to figure out where they are in the process and focus on the next steps instead of trying to do a lot of different steps that are probably out of order.

If anyone stumbles across this post and has comments, questions, or feedback on the process of finding your calling and designing your life around it, please post comments here or e-mail me. I would love to develop a program that incorporates all kinds of individual differences and possible challenges but still quickly pinpoints where to focus your time and effort.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

Finally – A Niche!

I write a blog about my transition to a career where I can use my gifts, talents, and passions, bring more enjoyment and fulfillment to my life, and be a solo entrepreneur – a solopreneur. That’s this blog, of course.

I write another blog about conversational and comfortable approaches to marketing a personal service business.

I deeply enjoy participating in a creative career change forum through Fast Track Your Dream.

I participate in a Parenting Coaches’ group and find the most energizing and interesting part to be when we discuss marketing and help members come up with ways to get their message to clients, or think about ways to tell more people about the Parenting Coaches’ group blog.

And still I was thinking that working with people who are trying to discover their calling to create work they love was just one of many areas I should be developing as I build my business.

When I named my business Discovery Lookout I followed Barbara Winter’s advice. I chose a name that will encompass related interests, all of them connected through the idea of mentorship on personal growth and development. But I got into the trap of thinking I should take everything that interests me about personal growth and development and pile it into my business right now.

I enjoy working with people who are dedicated to learning better ways to relate to children, but frankly I don’t know that coaching parents will express that. It seems hard to find people who are doing a good job but really want to become masterful as parents. Mostly people seek help in crisis situations so it’s more like therapy and parent consultation on behavior management techniques.
(Y-A-A-A-W-N-N-N) Right now I express those goals through my volunteer work.

I enjoy working with teachers and childcare professionals on better approaches to working with children. It will stay on my list, but it’s not a priority for now.

I get excited about working with people who want to become better leaders by encouraging and supporting the people they lead. I think mentorship is a wonderful model for that. That will be put off for me to develop in the future, probably as training and consultation.

I enjoy working with groups to foster a spirit of community, connection, and cooperation. I can develop training, guided exercises, and follow-up with brief coaching. But it’s not the right place for me to start.

All these things fit into the second tier of my mission. That second part is to spread a vision of mentorship so more people will invest their time and energy into the growth and development of others. My mission starts with me promoting growth and development through mentorship.

I’m starting my business where my mission starts. I will focus on helping people uncover their gifts, talents, and passions, rediscover their dreams, design a life plan that includes joyful and meaningful work, and transition to that life.

I’ll support people as they start small businesses and become solopreneurs, and I’ll help small business owners and solopreneurs move their businesses to the next level. Other stuff I can add later. I’m going to start where my passion is pulling me.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey

This CEO’s A Taskmaster!

Who wrote this in my blog last week???

Here’s the strange part. I’m not really doing more work, and I’m not doing things in much more of a focused way. I’m just more aware of the usefulness of what I’m doing at the time. That makes my effort seem more practical and more worthwhile.

I’m gonna’ have to edit myself! That’s hardly believable – and certainly not true!

This was my second week beta-testing the daily meeting system. One thing’s for sure. I’m definitely getting more things done.

In all fairness to me (I need to extend myself some grace sometimes) it’s true that I’m doing the same kinds of things and spending about the same amount of time doing them. But instead of brainstorming while driving then jotting down ideas and tossing the sheet into a folder with a dozen other sheets, I get productive. I pull out all the old brainstorm sheets for the category, summarize them into important concepts, and then have dedicated – planned in my schedule – time to come up with more ideas or extend and develop the ones I have.

Instead of planning to write a blog post or article when I have finished a group of tasks and think I’ll have an unplanned block of time, I actually plan the block of time for writing.

But it’s so efficient I did start planning in another thing here and a couple of things there. At the end of the day, when I have my review meeting, I’m mentally tired and ready to stop thinking.

I know I set myself up with that one. Soft pitch right over the plate.

The system is working. I get my personal errands done, the household to-dos, things for my kids, plus regular progress forward on my business.

I even learned on Thursday that, when a huge snowfall hits Texas in March and my kids get out of school early, I can improvise with my schedule and enjoy playing in the snow for a while and take care of my list later. Since I knew exactly what I wanted to accomplish that day that still wasn’t done, it was easy for me to see how to reschedule and choose a couple of small things to bump until Friday or the next week.

I hope you’re making steps forward in finding and starting a career that speaks to your gifts, passions, talents, and values. Let me know how it’s going.

May You Know the Joy of Sharing Your Gifts,

Steve Coxsey